Media & Growth Advisory

Are you investing with efficiency
or just generating savings?

30+ years in media. Three angles of the same story. Two sides of the table: sell-side and buy-side. The perspective of someone who knows the media business and will help you invest better.

Brand Acupuncture — Take the test
30+
Years in media
3
Angles of the story
2
Sides of the
negotiation table
1
Integrated
media vision
About
Efficiency is not a discount.
It's intelligent allocation of capital in media.

Media is not an operational cost. It's strategic investment. But the market learned to call cuts efficiency. Learned to celebrate savings as if they were growth. Learned to optimize spreadsheets while wasting impact.

Media advisory doesn't exist to negotiate pennies. It exists to reposition decisions. Questions assumptions. Separates reach from influence. Volume from strategy. Presence from real impact.

Real efficiency is not paying less for the same mistake. It's avoiding the mistake before it becomes an invoice.

You can invest better in media.

Three angles of the story. Two sides of the table.

Agency, client, and media company. Sell-side and buy-side. I've sat in every chair — and each one taught me something the others can't see.

I led media at Big 5 agencies and independents. I was brand connections at Nike, worked in media at Red Bull. I built EXTE Brasil's operation from scratch. Went through Zip/UOL and AdsPlus. Negotiated from both sides of the table: the one that sells media and the one that signs the P.O.

When you live all three angles, you learn to see where money is being wasted, where the opportunity is hidden, and which is the right needle to move.

That's the perspective I bring to Zorza&Co.

Experience
30+ years in media
Three sides of the story: agency, client, and media company
Differentiator
The Other Side
Insights from the other side of the table — for those who buy and those who sell media
Reach
From São Paulo to the world
Remote advisory
Newsletter
media:pov
Not prediction. Only interpretation.
Solutions

For increasingly complex media challenges — always beta.

01
Media Advisory
The perspective of someone who has sat on both sides of the negotiation — for agencies, advertisers, and media companies. Strategic media advisory tailored to your needs: pre-purchase platform evaluation, contract review, digital media investment strategy, commercial planning, and go-to-market.
Cross-market
02
media:pov
Newsletter with media trends and their impact on your brand's investment. Weekly analysis. Global data filtered through the Brazilian market reality. No prediction, only interpretation. Subscribe
Cross-Market
03
Brand Acupuncture
A framework that maps your brand's community pressure points. 5 meridians, precise diagnostic, and the recommendation of where to place the first needle. Community is not branding — it's the entire funnel. Take the diagnostic ↓
Buy Side
04
Media Stack Audit
Audit of your programmatic operation. Tech stack, pricing, measurement, and vendor relationships — 4 pillars, 20 criteria, objective scoring. Coming soon — get early access
Sell + Buy Side
Diagnostic
Brand Acupuncture

Traditional acupuncture maps 365 pressure points in the body. The practitioner doesn't use a needle on all of them — they diagnose which meridians are blocked and find the 5 to 7 points that unlock the energy flow. The skill is not in the needle. It's in the map.

Your brand works the same way. Your audience's trust flows through specific community channels. You don't need a bigger budget. You need to know where to apply the needle.

How to use

Evaluate your brand across each of the 5 meridians. Be honest — the diagnostic only works with the truth. Click to expand, read the reference case, choose your level, and receive your Community Trigger Point Map at the end.

Contact
Let's talk

Tell us. What's keeping you up at night?

LinkedIn
linkedin.com/in/marciozorzella
Newsletter
media:pov — subscribe
Website
www.zorza.co
Marcio Zorzella
Zorza&Co — Why
The best work in media
is people work.

The &Co is not decorative. It's the reason to exist. These are the companies I commit to as if they were my own. The specialists who join when the delivery demands more. The partners I bring to the table when the brief requires it. The network built over 30 years in the market, activated with a phone call and a trust you can't buy in a tender.

&Co is you too.

Media advisory should not be a spreadsheet delivered by email. It should be a conversation between people who respect each other — who know that behind every impression, every click, every rating point, there is a human being deciding whether to pay attention or not.

Human to Human.

Technology changes the channel, but not the premise. Zorza&Co signs with a proper name because personal reputation is a consultant's greatest asset. But the "&Co" is there to remind us that no name, however experienced, builds anything relevant alone.

Welcome to good company.